I recently interviewed Tim Cole, VP of Events for Mascot Sports. Based in Oakland, CA, Mascot is helping to define the evolution of running events by focusing on the experience, local partnerships and sustainability.
Their impact is felt at the local, regional and national level. When Warner Bros. film studio decided to harness the positive demographics and enthusiasm of female runners to promote Wonder Woman the movie, Mascot got the call. Now, fresh off the successful five city run in California, The Wonder Woman Run Series is expanding to 10 more cities across the country.
From comic book Icon to architectural Icon…Mascot just successfully executed the inaugural Bay Bridge Half Marathon. Now, Mascot is taking a minute to honor their roots and launch the Oakland Running Co. to celebrate and unite Oakland’s vibrant running community.
2:00 Inaugural Bay Bridge Half Marathon
6:00 What is Mascot Sports?
11:00 Endurance Sportswire
13:00 Race Evolution
15:00 It’s about the experience
19:45 Cupless event – reusable SpeedCups designed by Oakland’s HydraPak
22:00 Liquid Medal – Runner’s Hi.P.A. from Altamont Beer Works
22:20 HydraPak SpeedCup
24:20 No more safety pins! – BibBoards
25:30 Expo In a Box – The RunnerBox
27:40 Wonder Woman, Warner Bros.
30:35 We help sell movies!
32:00 Upcoming Events – Mascot Sports Events